a confident buyer ~ an educated seller
Before the Keys
Before the Keys... shares the author’s perspective on real estate transactions, by examining the procedures, customary guidelines, psychology of sales, and legal obligations. He shares his understanding of property value, and exposes what the untrained eye would not normally see. This informative and compelling blend of information for both sellers and buyers fosters a better understanding of the dynamics involved in a real estate transaction.
Being knowledgeable about America’s residential realty can provide individuals with stronger appreciable value, and reduce financial risk. The reader will gain a new insight for the necessity of representation, and gain a broader knowledge base to many aspects of residential real estate.
When questioning why or whom you should choose a real estate agent, before the keys exemplifies fluid reasoning that employs the importance of sound data for balanced decision making. The book also provides clarification of odds for selling without an agent verses managing a business transaction without a credentialed individual who implements market exposure.
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| | How the Book Came to Be:
Starting in mid-2006 the real estate market hit record lows. Buyers, sellers, brokers, agents, and all who interact with realty were finding their selves in a sailboat with no wind. Due to the lack of abundant business activity, I was able to take time and reflect on the real estate process and the importance of professionalism. I spent the previous five years saving notes and developed a way to share my most personal opinions of the residential real estate business world.
It was February of 2007 when the first words were typed with the intentions of educating thousands. The book was a start for people to feel confident and prepared to handle the questions and details a seller or buyer must face. I had planned for the book to be an eye opening, easy read which depicted the people and pitfalls for transacting a residential home sale. My vision: to share an insider’s perspective and define a calculated process for major real estate decision making. It’s time for people to have an open understanding for what to expect. This effective guide employs how crucial ethics are to be placed above all.
“The probability of failure is quite high when there is a lack of subject knowledge. ~ But with a strong knowledge base you will avoid, or significantly reduce risk”. By adapting a new thought process people are educated to be more than consumers, but assertive and confident.
It will bring great joy to all by creating a demand that will invoke and enhance the level of professionalism, as well as promote THE True Professional.
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| | 32 Keys to a successful residential transaction
1. Introduction
Invites readers into the dynamics of the book.
An inquisitive journey to see residential real estate in a new light and investigating how to reduce the risk of home buying or selling.
2. A Real Estate Professional
Defines roles of professionals for the chapters’ discussions.
A definition of the people –a Realtor®, Agent, Broker, Salesperson, and a professional and explains the significance of licensure and the criteria for personality’s traits and types within the industry.
3. Why Factor
Makes the argument for the purpose of using professionals.
A discussion for fluid reasoning that employs the importance of sound data for balanced decision making.
4. The Ex-Professional Story
Gives the example of how and why the professional is necessary.
A recognition of challenges and acceptance for professional representation and appreciation of the value of business relationships.
5. “For Sale By Owner” Stats
Explains what is required and missed without representation.
A clarification of odds for selling without an agent verses managing a business transaction with a credentialed individual who implements market exposure.
6. Network and Experience
Validates the necessity for experienced marketing.
A definition of trust within the advice from an experienced professional and how it develops real estate intuition.
7. Agent Profiling
Examines the importance of selecting the right agent.
A look at the Realtor® in what can be extracted from visual perception carried over to personality, work ethic, and self respect.
8. Interview With the Heart
Opens up the meaning of trusting relationships.
A description of agent goals and determining if quality service will be tossed aside.
9. Interview a Potential Listing Agent
Differentiates the best fit for achieving a quality working relationship.
A guideline for a Realtor® search for superior sales and marketing representation to execute the sales process.
10. A True Professional
Reiterates how someone shares genuine services and support.
A characterization of individuals desiring to be true professional as defined in respect, admiration, and career achievement.
11. Fiduciary Relationships
Conveys supporting data of legal documents that enforce professionalism.
A definition of agency relationships and how they create boundaries in the form of a variety of professional duties.
12. The Reagan Story
Gives the example of how professionalism will make or break a transaction.
A summary of the complexity and ethical role a transactional broker must abide by when serving both seller and buyer in negotiation.
13. Placing Value
Processes a rationalizing thought for a balance of value.
An illustration of combining market-value and product knowledge to account for accurate property value.
14. Transaction Costs
Calculates the checks and balances for services fees that are expected.
A glimpse into the average charges that will enable you to quickly see an inflated cost for correction.
15. Real Estate Agent Stats
Understanding the inner workings of agents’ business agendas.
An explanation of the industry’s insider details… sales quotas and commission split.
16. Buy Versus Rent
Compares and plans your best housing options.
A comparison of factors for becoming a house renter or home owner.
17. For the Love of Money
Teaches leveraging money for financial constraints and comfort.
A theory of two ways to finance a primary residence.
18. Listing Agreements
Explains the selling process and how it adds up.
A justification of home pricing according to a comparable market analysis, terms of agreement, and cost for fair commissions.
19. Multiple Values
Educates on the philosophy of property value.
A recommendation for choosing a comparable that compliments the property in question.
20. The Rich Doctor Story
Illustrates a point for moving sequentially and carefully.
An expression of unexpected hardships that could arise without warning and ultimately result in a lost deal.
21. Take the Gain
Cultivates the thought process of realty for an appreciable investment.
A demonstration for a primary home’s appreciation and it’s potential to build wealth.
22. What Says “Buy”
Contemplates deductive reasoning for smart purchasing.
An evaluation of professionals involved in determining condition and value of property prior to a purchase.
23. Time on Withdrawal
Shares the philosophy for considering time and money as a balance.
A plan for liquidating real estate in the most effective way for an optimal move based on time and money.
24. Stress in Selling; Stress of Buying
Outlines the case for reducing stress by careful planning.
An exploration of decision making to foster a confident, logical outcome without an impulsive, rushed decision.
25. Prep and Wait
Encourages continued evaluation and listing progression.
A preparatory analysis for increasing potential buyer market exposure.
26. Listing Details
Evaluates the big picture for designing a marketing plan.
A directive for setting aside property similarity and enhancing a property’s best features to give a buyer the desire to do more than glance.
27. The Victorian Dollhouse Story
Illustrates challenges for marketing a unique house.
A description of a creative, hands-on approach for selling a dream.
28. Using the Market
Continues an assessment of timing and price accuracy.
An advisement of when to buy and when to sell which requires data, price, and location for making the market work to your advantage.
29. Loss of Communication
Discusses a “what if” situation with challenges in communication.
A denotation of exchanging information for contrived communication.
30. A Person Behind Anxiety
Evaluates individual limitations and conservation of self respect.
A focus on a positive consequence with having a professional on your side, as opposed to a fixation on stress and anxiety.
31. The Calculated Negotiator
Reflects a comprehension of all perspectives that make for compromise.
An offering of clever negotiating suggestions by understanding both sides of proposals and perspectives.
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Get your copy of "Before the Keys"
| | Target market analysis for effective sales stratagies. |
| | | The way we used to understand real estate transactions has changed... "Have nothing to do with godless myths and old wives' tales;" 1 Timothy 4:7 |
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